From MRG Foundation to Seeding Justice
My first project at Seeding Justice was to manage the name change from MRG Foundation. Quickly, I expanded the scope and my role to include brand strategy, from visual identity to messaging, organizational voice and a full website overhaul to build a powerful, cohesive brand that resonated with past and present partners and donors.
As a storyteller and former magazine editor, I see annual reports as an opportunity to not only showcase the work an organization does each year, but a moment to engage and educate readers about who that organization truly is. For Seeding Justice, I treated annual reports like an issue of a magazine rather than a simple recitation of information, combining data-driven insights and information with narrative storytelling and captivating graphics to highlight the impact Seeding Justice made across Oregon every year.
Here are the four issues I visualized, wrote and managed:
